MOTOR recently conducted a study with many of the OEMs who currently sell and service light-duty vehicles in the United States. The purpose of the study was to better understand the strategies utilized by OEMs to increase the sale of parts and service, and the challenges they are facing in implementing them. Participants were asked to share their thoughts on the following common market strategies:
- Collision wholesale parts programs
- Mechanical (IRF) wholesale parts programs
- Dealership technician and service advisor training programs
- Customer behavior analysis and strategy
- Marketing strategy to align product spec and pricing to vehicle value
- Comprehensive e-commerce programs, including mass e-tailers
- Supply chain digitization and centralization of data collection
- Outreach programs to directly influence independent techs, installers and DIYers
- ACES and PIES coding of OEM parts information for extended distribution
- Building customer loyalty through all-makes service at the dealership
OEMs face many challenges, particularly when promoting their parts for after-sales repairs. MOTOR’s extensive experience with the entire after-sales ecosystem allows us to support OEM goals and strategies by providing our comprehensive insights and industry knowledge.
We greatly value our relationship with our OEM partners and are pleased to share the results of this market study in a new, multipart blog series that will investigate each topic.
New installments in this series will be published on an ongoing basis, so be sure to check back on our OEMs page!