Follow these guidelines to ensure consistency, legibility, and accurate reproduction of the corporate logo across all/any media.
The MOTOR logo
The foundation of the graphic identity and image of MOTOR relies on the representation of our corporate logo. As the visual treatment of our company name, it is our signature. It is critical that any affiliations with MOTOR display our logo consistently.
Our Corporate Logo
Spacing
Separate the logo from other elements in the layout with a safety area. See the illustration below for the correct margin. The safety area is proportional to the size of the logo. The clear space around the logo must always be equal to, or greater than, 1/2 the x-height of the MOTOR name.
Color
Use the blue MOTOR logo whenever possible. The black and white logo is intended for instances that do not have the color space to use the color logo. The color value for MOTOR blue is:
cmyk: 89, 18, 0, 0
rgb: 0,156, 220
hex #009cdc
The background color must never make the logo illegible. Never place the logo on a busy or patterned background.
Do not:
- Use the logo in a sentence.
- Skew or distort the logo in any way.
Size
Digital: The logo must be at least 120px wide minimum at 72ppi.
Print: The minimum height required is 0.25″(6.35 mm) at minimum 150ppi.
For video and dynamic situations: The logo must be visible for longer than 3 seconds at a time.
Approvals
MOTOR reserves the right, in its sole discretion, to approve all intended uses or displays of the Logos, including but not limited to all placement, screen shots, artwork, etc. Approvals will not be unreasonably withheld.
Brand Assets
The below zip file contains the MOTOR logos in in different formats for use. Logos may be resized proportionally but not modified in any other way.
Contact
If you have any questions, concerns, or need any other material/information that we have not covered on this page, please email: [email protected]
For other rights details, see our Site Policies.
Last updated July 12, 2016.