For more than a decade, RepairPal has used MOTOR data to build its credibility with millions of motorists
By Leona Scott
According to Triple AAA, approximately 75 million drivers have not found a repair shop they trust for their cars.
RepairPal wants to remedy that.
The company’s notable tagline is “RepairPal is bringing trust and transparency to auto repair.”
That is a formidable goal considering two out of three Americans do not trust automotive repair shops, with 73 percent feeling that shops overcharge for services.
A one-stop hub for auto repair
Founded in 2007, RepairPal has provided customers with the most accurate, unbiased and useful car ownership resources. RepairPal is the hub for all things auto repair. Through its integrated platform, consumers can do it all:
- find a trusted repair shop or dealership
- troubleshoot their car’s symptoms
- get accurate estimates for their repairs and so much more
Being a hub is no easy feat. To power its vast array of resources on its website–including its popular Fair Price Estimator tool–RepairPal turned to MOTOR to provide data on Parts, Labor Times, Fluid Capacities/Type, VIN and Maintenance Schedules.
The RepairPal Fair Price Estimator provides consumers with a concrete idea of how much they can expect to pay for auto repair. Best of all, the RepairPal Network of shops will honor these estimates.
Here’s how the Fair Price Estimator works: When approximately a few hundred thousand visitors per month put in their vehicle information and select a service, they get a fair price estimate range based on their geographic location pairing consumers with high-quality repair facilities.
Kathleen Long, chief revenue officer for RepairPal, said her company’s partnership with MOTOR, begun in 2011, is the best possible pairing.
Kathleen Long, chief revenue officer at RepairPal
Accurate, comprehensive data builds credibility
Building “trust and transparency” with consumers begins with populating its popular Fair Price Estimator calculator with the latest, most accurate data possible.
“Our credibility is everything so our data is very important… that’s why we turned to MOTOR,” says Long.
RepairPal offers a fair price guarantee on all of its estimates. The company has very few pricing issues with more than 250,000 estimates delivered each month. Because of the trust developed with its visitors, RepairPal.com is a high-converting site, pairing consumers with trustworthy shops.
Before using MOTOR Insights to power its Fair Price Estimator calculator, RepairPal used a different data resource, which made its process very cumbersome and time-consuming.
The RepairPal Fair Price Estimator widget is available for shops to display on their website, making it easy for consumers to find an estimated price for repair in one quick stop.
With its Estimator tool populated with comprehensive MOTOR Insights, it has the latest vehicle repair information on a sophisticated platform that delivers fast, reliable estimates consumers can trust.
A partnership with an industry leader
Long says the decision to choose MOTOR over other data providers was also due to MOTOR’s trusted industry reputation.
“MOTOR has a strong brand, and it is focused on providing data. It’s a true partner for us because it supports us in our mission to be a consumer-focused resource that is about trust and transparency. It doesn’t try to compete with us,” says Long.
Working with a dedicated MOTOR team, Long praises MOTOR’s great responsiveness and helpful customer service in troubleshooting technical questions.
RepairPal’s research shows a car repair of $400 or higher can cripple a family’s budget since it’s often an unbudgeted expense. It sees its mission of providing fair estimates as critical in serving its consumer market.
Leveraging the power of MOTOR Campaign Connect
At a glance, MOTOR Campaign Connect helps third-party software and service providers integrate with shops by providing an easy-to-install solution that enables detailed repair order data to flow freely to trusted partners via the cloud.
MOTOR Campaign Connect supports major aftermarket shop management systems, software and service providers, allowing them to integrate their shop systems efficiently and effectively providing immediate results.
The insights provided through MOTOR Campaign Connect include detailed vehicle service history, such as service location, description and dates of service and repair, vehicle part details, manufacturer information and more.
The opportunities to use MOTOR Campaign Connect to power a business are endless. Repair facility customers use MOTOR’s data to:
- power incentive or rebate programs
- compile vehicle history service
- populate online scheduling applications and more
With its MOTOR partnership going strong for 11 years, RepairPal feels confident about its future and its ability to serve new and returning customers who have come to rely on RepairPal for all things auto repair.
It is grateful to MOTOR for building its credibility with millions of customers over the years. As a result, RepairPal can positively impact the negative attitudes of those 75 million drivers from distrust to trust and connect them with a repair shop they can trust.
Just like RepairPal is a one-stop shop for consumers, MOTOR is one-stop shop for those in need of automotive data. MOTOR’s data is like electricity in that it powers most of the aftermarket in some fashion or another. MOTOR’s Campaign Connect can be a conduit between a shop and a third party. It lets a shop focus on what they do best (repairing vehicles) and lets MOTOR handle the technology aspect.
If you want to join RepairPal and the many other technology providers that have used MOTOR’s data solutions to grow their businesses aggressively, please visit MOTOR.com.
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